Get the shape of the business down before you spend anything: what you sell, to whom, and what success looks like.
Score every niche on real demand and competition, then let the numbers decide what to pursue and what to skip.
Compare suppliers on landed cost per unit, minimum order and lead time, not on sticker price.
True unit cost, Etsy's fees broken out, and the floor price you must never list below.
Titles and all 13 tags built from your own keyword research, plus the photo and alt text checklist.
A 30-day launch plan, the compliance check that keeps listings up, and who ships the order.
Twelve monthly snapshots of revenue, orders, conversion and profit, so you can see what is actually working.
The workbook turns the strategy into action. Work it chapter by chapter alongside your reading.
The workbook can stand alone, but the book explains the strategy behind every worksheet in it.
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