Twenty-five categories worth researching, with notes on who buys in each one.
A reference list of craft supply categories showing consistent demand and manageable competition, grouped by type, with a note on the buyer behind each. It is a starting point for research, not a shortcut past it. Trends shift, and any list including this one has a shelf life.
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Because ideas are the easy part. Most people do not get stuck on what to sell, they get stuck on working out whether an idea is actually worth money. The list gives you candidates. Deciding between them is the skill.
No, and be wary of anyone who says otherwise. These are categories worth investigating. Run each one through real demand and competition data before committing inventory.
It reflects research at time of writing. Trends move, so treat it as a starting point rather than a live feed.
That is fine and often better. The list is a prompt, not a boundary. What matters is having a consistent way to evaluate any candidate, which is what the book teaches.
Free tools handle one piece each. Sell Craft Supplies on Etsy covers the whole method: research, sourcing, pricing, listings, operations, scaling, and a 30-day launch plan.